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| Job ID | 2024-5766 |
Your Responsibilities:
* Exceed lead gen goals across business units and programs while maintaining balanced inquiry channel mix.
* Manage acquisition cost metric target.
* Optimize channel mix and timing to support conversion goals.
* Track, measure, report and forecast lead flow by program and campus.
Essential Functions:
* Manage channel sources and partners including agency and affiliate sources.
* Track and report demand gen performance to budget and prior year.
* Manage daily spending.
* Monitor and address lead flow for variances and data accuracy.
* Communicate with department head and cross-functional leaders on performance and needs.
* Report out performance.
* Run A/B tests.
* Identify and evaluate new lead gen channels and sources.
* Provide forecast and growth opportunity projections.
* Develop new and adjust current budgets and work with leadership and channel partners to set annual and quarterly budgets.
* Oversee digital creative working with compliance for approval.
* Platform and funnel auditing
* Ability to gain, understand and apply information and data as it relates to software platforms, employment paperwork, and new hire processes.
* Other Duties as Assigned
Join the Mission: At Concorde you're a partner in shaping healthcare's future. Your role goes beyond marketing tasks; it's about building a thriving community of healthcare professionals who will make a difference.
Your Qualifications:
Education / Experience
* Four-year college (Bachelor's Degree)
* Forecasting
* Budget management
* Vendor management
* Experience with Google Adwords, META, LinedIn, and Bing ad platforms
* Familiar with DSP is a plus
* Attention to detail.
* Cross functional collaboration within a team.
* Ability to work independently and as part of a team.
* Identify gaps and opportunities.
Expertise
* One to three years developing a/b testing, reporting to leadership.
* Three to five years SEO/SEM, ad budget management
* Five to ten years Digital marketing management, campaign building, bid optimization, vendor management.
* Working across an organization, communication, and collaboration.
Skills
* Digital channel marketing.
* Channel management.
* SEO/SEM.
* Marketing database and display campaign management.
* Analytical and problem-solving skills.
* Strong math and forecasting skills.
* Creative and customer experience focus.
* Data driven.
* Attention to detail.
* Forecasting and budget management.
Work Environment
* Work is performed indoors in a climate-controlled environment.
At Concorde, we're on a mission to empower individuals to achieve their career goals and make a meaningful impact on their communities. Join us as a Digital Marketing Manager and be part of a team that's dedicated to transforming lives.
Equal Opportunity Employer
We are an equal opportunity employer deeply committed to building an inclusive team with diverse perspectives and experiences from a range of backgrounds and cultures. We actively seek out different identities, experiences, and perspectives that we don't have represented on our team and do not discriminate based on race, religion, color, national origin, gender identity, sexual orientation, age, marital status, veteran status, or disability. We strongly encourage people from underrepresented communities to apply. At Concorde, we welcome all applicants, no matter your make up.
Concorde Career Colleges and Institutes do not discriminate on the basis of race, color, religion, sex, age, sexual orientation, gender identity, national or ethnic origin, ancestry, disability, marital status, parental status, military/veteran status, or any other characteristic protected by applicable law in the administration of its educational policies, admissions policies, scholarship and loan programs, and other school-administered programs.